Helping You Buy or Sell Your Private Retreat

Selling Your Home

For most people, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. As an experienced professional who has helped many local residents sell their homes, I know how to handle every aspect of the sales process - from strategically marketing and showcasing your home to making sure everything's signed, sealed and delivered by the closing date.

Real Estate:  "Product" or "Commodity"?

Most properties today are marketed as if real estate were a product. In marketing a product, the seller sets the price and a buyer either buys it or doesn’t. For consumer products, the price is a function of the cost of production plus advertising costs etc. The “product” approach breaks down when it comes to real estate, because real estate is actually a commodity. For commodities (like gold or stocks), the buyer determines the value. The difference bears repeating:

For a product (like a hamburger), the seller sets the price.

For a commodity (like gold, stocks, or houses), the buyer determines the value.

More than any other commodity, real estate is emotional. Seeing real estate as a commodity instead of a product represents a “paradigm shift” (i.e. looking at the market in a totally different way than we used to). Most importantly, this paradigm shift requires new approaches to selling a home, approaches that are aimed at impacting the buyer’s perception of value.

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The following articles are a great place to start if you're looking for information about the sales process and how you can get more for your home when you decide to sell.